The competition that followed required students in teams of a maximum of three to don a CEO’s hat, apply leadership techniques and come up with exciting solutions.

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The problems statements as follows were diverse, interesting, and based on upcoming domains in the startup world.

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• An Indian edtech startup enabled a number of students to learn from home during the pandemic. The easing of COVID-19 restrictions and screen time concerns for kids have led to a drop in enrollment amidst a funding winter. It is a challenge for the CEO to look for ways to sustain the challenge. Chart out an approach you would take as the CEO to bring the company out of this crisis. 

• OTT platforms have emerged as a convenient mode of entertainment for people right from the comfort of their homes. It brought in the idea of binging and got its users addicted to it. With lockdown getting lifted and regular commutes to work, the time people have on hand has reduced substantially. Out-of-home entertainment like cinema watching, concerts, and short-form content like reels, and Youtube shorts have also gained prominence. As the CEO of an OTT platform, prepare a roadmap and work through a solution to stay relevant in the ever-changing media industry

• An exercise equipment and media company uses the subscription model to enable smart fitness practices and training for its users. It has services like online classes and video content supporting its equipment (see image for reference). With gyms, parks, and outdoor services opening up, the company lost out on a lot of sales. Chart out an approach a CEO can take to utilize the product and its utilities in such a situation.