Health and well-being have been steadily growing in importance for consumers and society at large amidst the Covid-19 pandemic. Consumer interest in health has reached historic levels as around 50% of consumers across the US, China, and four European countries care more and spend more on healthy products than before the pandemic.
The Consumer Goods Forum (CGF), a CEO-led global network has launched the Collaboration for Healthier Lives (CHL), to help people in communities across the globe to live healthier lives while creating shared value for businesses. CHL has launched 71 local programs across 13 countries involving efforts such as advertising campaigns and promotional pricing.
Key success factors that stakeholders should consider while building such health-based programs have been identified.
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